If any of you have read my blog comments and questions, you know I am not computer savvy. One of my goals in joining AR was to move my website up on the search engines. I have gone from #125 up to #7 on Yahoo and moved up considerably on Google and MSN with the help of my web-guy, Sheldon Broes. This is how he explains it to me. This info may be helpfull to you.
W
hen your blog gets clicked on, it's called an impression and the search engines re-visit your blog more often when your blog is getting more impressions.
Each time the search engine spider bots crawl any website or blog, they also crawl (or re-crawl) every page that is being linked to.
As your website or blog increases in size and relevant information for the goods or services your website or blog promotes, it is crucial that the search engine spider bots give you credit for your effort by increasing your page rank.
Page ranks are from zero to ten, the higher your page rank - - the more relevant the search engines deem your site to be.
The easiest way to determine any website or blog's page rank is to download the free google toolbar. In the middle of the toolbar, is a little meter that tells the rank of the page you are on.

(This is Yahoo's home page and it has a page rank of 9.)
As you hold your mouse over the meter a number will appear. This is also the best way to find out your competition's web rank and valuable in selecting websites to link to you (which I will discuss in my next blog) on search engine stuff.
One of the primary purposes of the blog is to increase the page rank of the website it links to. Search engine spider bots are attracted to blogs and Active Rain has done a magnificent job of getting Active Rain member's blogs seen by the search engines.
The trick is to get the search engine spider bots (usually referred to as just "bots") to re-crawl your website as often as possible. Before I joined active rain and agressively started writing relevant blogs to my local real estate market place, my search engine placement and rankings were terrible.
A site that has grown semi-agrressively for one year or more will rank as a 1 or a 2, depending on how relevant the site is to it's keywords and how competitive the key words are for that websites geographical market.