Yesterday I was saddened to learn of the closing of a small local publication that seemed to me just started a short time ago.
I remember when the owners started up the paper, a business journal, that covered the Olympic Peninsula, specifically Jefferson and Clallum Counties. I applauded these two young women for a great idea, and the courage to embark on such an arduous and somewhat risky venture. That was in 2006 and I have read almost every issue since, and learned from them about new businesses in our area, trends and news, and lots of tips on running a small business, which is what a Realtor does!
The publishers stated it was with a great deal of thought and soul searching they were folding, while still in the black. It seems they have felt the trend of less print advertising, and of course the economic uncertainties we are all facing.
With a gracious thank you to all their customers who have advertised and contributed in the past, they said goodbye.
It is very sad to see local print publications close....newspapers and tabs are very hard hit in this economy. I stopped all print advertising several years ago as their costs got LARGER and they did not keep up with their web marketing.
I suspect there will be more before the economy rebounds!
Sandra - I really feel for these people, I had to do that almost nine years ago after 9/11, it was the hardest decision I had to make, and perhaps if it were today, I would not have taken that drastic of a step, hindsight is always better than foresight.
Wallace, I too have not been spending my advertising budget on print unless it is a very special occasion or edition. We know that it just does'nt generate the calls that the website does. it seems that is the trend in general newpapers, as well.
Nicholas, I feel sad to see any business close it's doors. You know someone had a lot of hard work, time, money, and expectations tied up in the project. Been there myself! Thanks for checking out my post.
Sandra - it is sad to see the small locals go away, they serve a big purpose for the communities. But, it is also good to see that the owners had the sense to quit while they could at least break even or a little better.
Mike, good to hear from you. The owners indicated they are staying in the newspaper business and looking forward to new challenges. It is a real loss for the business community. Here in Jefferson County we have a new online site, something like facebook for local businesses. Very interesting.
Sandra -
Sad. My wife and I are huge print media fans and read everything from our daily paper (to which we subscribe) to the weeklies that abound in our area. The best thing I think papers offer is context which is so sadly lacking elsewhere. Good of you to acknowledge their contributions though.
Michael
Hi, Sandra. You seem really to be in touch with your community. Sounds like you'll miss this little paper.
Michael, I think you are right about the context. I too am guilty of getting a lot of information from the internet, and feel it is a real luxury to be able to sit down and actually read something. Also, I just do not get response from ads in newsprint. Thanks for reading my post.
Leslie, in this tiny community it is easy to feel close to others, especially in this small business community. Thanks for checking out my post.